Visual Identity & Digital Campaigns for DIY Audio. As a Senior Graphic Designer, I led the visual communication for global products like Music Maker and ACID. My focus was on creating cohesive 360° campaigns, scaling design systems for digital marketing, and ensuring brand consistency across all user touchpoints in a fast-paced Agile environment.
2025
Creative Direction
Digital Marketing Design
Brand Strategy
Visual Identity
Packaging
Cross-functional Collaboration
Developing high-impact visual identities for annual product launches that resonate with a global audience of creators, while maintaining a unified brand language across multiple SaaS platforms. Working within an Agile/Scrum framework, I collaborated with CRM and Web teams to design scalable assets. This involved creating modular design systems for landing pages, social media, and newsletters to ensure efficiency and brand alignment.
Electric purples, bright greens, and soft neutrals mirror the software’s digital pulse and creative flow. Doodles and handwritten elements evoke the freedom of sketching ideas, reflecting the spontaneous energy of making music.
Visual Identity & Digital Campaigns for DIY Audio. As a Senior Graphic Designer, I led the visual communication for global products like Music Maker and ACID. My focus was on creating cohesive 360° campaigns, scaling design systems for digital marketing, and ensuring brand consistency across all user touchpoints in a fast-paced Agile environment.
2025
Creative Direction
Digital Marketing Design
Brand Strategy
Visual Identity
Packaging
Cross-functional Collaboration
Developing high-impact visual identities for annual product launches that resonate with a global audience of creators, while maintaining a unified brand language across multiple SaaS platforms. Working within an Agile/Scrum framework, I collaborated with CRM and Web teams to design scalable assets. This involved creating modular design systems for landing pages, social media, and newsletters to ensure efficiency and brand alignment.
Electric purples, bright greens, and soft neutrals mirror the software’s digital pulse and creative flow. Doodles and handwritten elements evoke the freedom of sketching ideas, reflecting the spontaneous energy of making music.
Visual Identity & Digital Campaigns for DIY Audio. As a Senior Graphic Designer, I led the visual communication for global products like Music Maker and ACID. My focus was on creating cohesive 360° campaigns, scaling design systems for digital marketing, and ensuring brand consistency across all user touchpoints in a fast-paced Agile environment.
2025
Creative Direction
Digital Marketing Design
Brand Strategy
Visual Identity
Packaging
Cross-functional Collaboration
Developing high-impact visual identities for annual product launches that resonate with a global audience of creators, while maintaining a unified brand language across multiple SaaS platforms. Working within an Agile/Scrum framework, I collaborated with CRM and Web teams to design scalable assets. This involved creating modular design systems for landing pages, social media, and newsletters to ensure efficiency and brand alignment.
Electric purples, bright greens, and soft neutrals mirror the software’s digital pulse and creative flow. Doodles and handwritten elements evoke the freedom of sketching ideas, reflecting the spontaneous energy of making music.