Magix Software
At MAGIX, I worked across two flagship audio products: Music Maker and ACID Pro 11. Both targeted different audiences but required a unified digital and commercial system across web, content, and sales channels.
ROLE
DIGITAL & BRAND DESIGNER
WEB DESIGN
CAMPAIGN & CONTENT DESIGN
CROSS-CHANNEL ASSETS
SALES & PERFORMANCE VISUALS
About the projects
The Challenge
Design for two distinct products within one ecosystem, Music Maker focused on accessibility and creativity, ACID Pro on precision and performance. The goal: differentiate the tone while maintaining brand coherence across web, content, and commercial channels.
Launch Visual Direction
For major version releases, a dedicated visual exploration phase defined the tone of each launch. This example reflects the most recent Music Maker release, establishing color logic, motion cues, typography hierarchy, and key visuals that later scaled across web, social, email, and paid channels.
Web Experience
Responsive landing pages built for clarity and scalability. Music Maker emphasized creative ease and exploration. ACID Pro leaned into contrast, structure, and technical depth. Each system supported ongoing releases without losing consistency.
Content System
A flexible framework supported product launches, seasonal sales, and feature updates across social, email, and paid media. Built for fast iteration while maintaining strong visual alignment.
Sales Channels
Assets adapted for Amazon A+, in-app stores, seasonal campaigns, and Google Ads. Each channel required a tailored hierarchy, without fragmenting the brand experience.