Worked across MAGIX’s flagship audio software products Music Maker and ACID Pro 11, developing scalable visual systems across web, marketing, and sales channels. Both products required distinct visual tones while maintaining a cohesive brand experience within the same ecosystem.
DIGITAL & BRAND DESIGNER
WEB DESIGN
CAMPAIGN & CONTENT DESIGN
CROSS-CHANNEL ASSETS
SALES & PERFORMANCE VISUALS
Design for two products with different audiences: Music Maker focused on creativity and accessibility, while ACID Pro targeted professional producers. The goal was to differentiate their visual tone while keeping brand consistency across digital and commercial channels.
Launch Visual Direction
Each major release began with a visual exploration defining color logic, typography hierarchy, motion cues, and key visuals.
This direction scaled across landing pages, social media, email, and paid campaigns.
Web Experience
Responsive landing pages designed for clarity and scalability. Music Maker emphasized creativity and exploration, while ACID Pro focused on contrast, structure, and technical precision.
Content System
A flexible visual framework supported product launches, feature updates, and seasonal campaigns across social, email, and paid media.
Sales Channels
Assets adapted for Amazon A+, in-app stores, seasonal campaigns, and Google Ads, ensuring each channel had the right hierarchy without breaking brand consistency.
