A Digital-First Brand Refresh for Sustainability. allGreenup is a sustainability-focused mobile app that rewards users for eco-friendly actions. I led a comprehensive brand refresh to modernize their visual language, transforming an outdated look into a vibrant, scalable, and tech-driven identity.
2023
CREATIVE DIRECTION
BRAND DESIGN
BRAND DESIGN
VISUAL IDENTITY
ART DIRECTION
The app needed a visual system that felt both professional and community-oriented. The existing brand lacked the flexibility required for a modern digital product and needed to better communicate its mission of social and environmental impact. . Focused on a human-centric design approach to foster trust and long-term engagement within the user community.
Created a new, energetic color palette and typography system that positions the app as a modern tech tool rather than a traditional "green" charity. Developed a cohesive set of digital assets, including app icons, marketing materials, and social media templates, ensuring a seamless UI/UX transition.
A Digital-First Brand Refresh for Sustainability. allGreenup is a sustainability-focused mobile app that rewards users for eco-friendly actions. I led a comprehensive brand refresh to modernize their visual language, transforming an outdated look into a vibrant, scalable, and tech-driven identity.
2023
CREATIVE DIRECTION
BRAND DESIGN
BRAND DESIGN
VISUAL IDENTITY
ART DIRECTION
The app needed a visual system that felt both professional and community-oriented. The existing brand lacked the flexibility required for a modern digital product and needed to better communicate its mission of social and environmental impact. . Focused on a human-centric design approach to foster trust and long-term engagement within the user community.
Created a new, energetic color palette and typography system that positions the app as a modern tech tool rather than a traditional "green" charity. Developed a cohesive set of digital assets, including app icons, marketing materials, and social media templates, ensuring a seamless UI/UX transition.
A Digital-First Brand Refresh for Sustainability. allGreenup is a sustainability-focused mobile app that rewards users for eco-friendly actions. I led a comprehensive brand refresh to modernize their visual language, transforming an outdated look into a vibrant, scalable, and tech-driven identity.
2023
CREATIVE DIRECTION
BRAND DESIGN
BRAND DESIGN
VISUAL IDENTITY
ART DIRECTION
The app needed a visual system that felt both professional and community-oriented. The existing brand lacked the flexibility required for a modern digital product and needed to better communicate its mission of social and environmental impact. . Focused on a human-centric design approach to foster trust and long-term engagement within the user community.
Created a new, energetic color palette and typography system that positions the app as a modern tech tool rather than a traditional "green" charity. Developed a cohesive set of digital assets, including app icons, marketing materials, and social media templates, ensuring a seamless UI/UX transition.