allGreenUp is a sustainability-focused mobile app that rewards users for eco-friendly actions. The project involved a full brand refresh, transforming an outdated visual identity into a vibrant, scalable, and tech-driven system designed for everyday digital interaction.
CREATIVE DIRECTION
BRAND DESIGN
BRAND DESIGN
VISUAL IDENTITY
ART DIRECTION
Create a visual system that feels professional yet approachable—moving away from predictable “green” aesthetics and positioning allGreenUp as a reliable, human-centered tech product that encourages long-term user engagement.
The new identity combines a bold color palette and contemporary typography with a modular design system built for scalability. The visual language balances credibility and playfulness, helping sustainability feel actionable rather than distant or moralizing.
Visual System
Beyond aesthetics, the identity was designed to support real interaction. The app interface, social content, and branded materials work together to guide users, reward positive behavior, and keep the experience intuitive and motivating.
Brand in Use
From in-app screens to social media and business cards, every touchpoint reinforces the same idea: small actions matter, and sustainability can be part of everyday life. The system proves its strength through application—not repetition—adapting clearly across platforms and contexts.
