Apapacho
Apapacho is a bedding brand born from the warmth of a word with no translation. Inspired by the Spanish expression for a loving embrace, it brings that same sense of care and emotional protection into the everyday act of rest.
YEAR
2022
ROLE
BRAND DIRECTOR
VISUAL IDENTITY
SERVICES
BRAND CONCEPT
PACKAGING
UX DESIGN
ART DIRECTION
About the project
Goal
To build a visual identity that translates emotional comfort into form, soft yet structured, calm yet alive. The brand’s language reflects human warmth through gentle color palettes, rounded typography, and imagery that connects touch, texture, and emotion.
Soft as a cloud: a palette that breathes calm and care. Warm whites and cloud blues evoke serenity and lightness, while the curve of the a recalls the soft fold of a blanket, a spontaneous gesture of protection and affection. The visual world captures the beauty of stillness, comfort, and connection.
Smooth Scroll
This will hide itself!
This will hide itself!
Apapacho
OVERVIEW
Apapacho is a bedding brand born from the warmth of a word with no translation. Inspired by the Spanish expression for a loving embrace, it brings that same sense of care and emotional protection into the everyday act of rest.
YEAR
2022
ROLE
BRAND DIRECTOR
VISUAL IDENTITY
SERVICES
BRAND CONCEPT
PACKAGING
UX DESIGN
ART DIRECTION
About the project
Goal
To build a visual identity that translates emotional comfort into form, soft yet structured, calm yet alive. The brand’s language reflects human warmth through gentle color palettes, rounded typography, and imagery that connects touch, texture, and emotion.
Soft as a cloud: a palette that breathes calm and care. Warm whites and cloud blues evoke serenity and lightness, while the curve of the a recalls the soft fold of a blanket, a spontaneous gesture of protection and affection. The visual world captures the beauty of stillness, comfort, and connection.
Smooth Scroll
This will hide itself!
This will hide itself!
Apapacho
OVERVIEW
Apapacho is a bedding brand born from the warmth of a word with no translation. Inspired by the Spanish expression for a loving embrace, it brings that same sense of care and emotional protection into the everyday act of rest.
YEAR
2022
ROLE
BRAND DIRECTOR
VISUAL IDENTITY
SERVICES
BRAND CONCEPT
PACKAGING
UX DESIGN
ART DIRECTION
About the project
Goal
To build a visual identity that translates emotional comfort into form, soft yet structured, calm yet alive. The brand’s language reflects human warmth through gentle color palettes, rounded typography, and imagery that connects touch, texture, and emotion.
Soft as a cloud: a palette that breathes calm and care. Warm whites and cloud blues evoke serenity and lightness, while the curve of the a recalls the soft fold of a blanket, a spontaneous gesture of protection and affection. The visual world captures the beauty of stillness, comfort, and connection.
Smooth Scroll
This will hide itself!
This will hide itself!