Chile Positivo
Chile Positivo is a non-profit organization that promotes HIV awareness and education in Chile. The project was born to challenge stigma and bring visibility to a topic that’s often treated with silence.
YEAR
2022
ROLE
VISUAL DESIGNER
ART DIRECTOR
SERVICES
BRAND IDENTITY
ART DIRECTION
About the project
Goal
The challenge was not only how to communicate such a sensitive topic with impact and respect, but also how to build a collective identity that could grow through collaboration. Instead of relying on real people or stock images, we chose illustration as a way to represent diversity without stereotypes, allowing different designers and illustrators to contribute their own voice to the brand.
Bright tones, expressive shapes, and friendly illustrations reflect the campaign’s spirit — optimistic, open, and full of empathy. The mix of colors and styles celebrates individuality and community, turning awareness into something that feels alive and hopeful.
Smooth Scroll
This will hide itself!
This will hide itself!
Chile Positivo
OVERVIEW
Chile Positivo is a non-profit organization that promotes HIV awareness and education in Chile. The project was born to challenge stigma and bring visibility to a topic that’s often treated with silence.
YEAR
2022
ROLE
VISUAL DESIGNER
ART DIRECTOR
SERVICES
BRAND IDENTITY
ART DIRECTION
About the project
Goal
The challenge was not only how to communicate such a sensitive topic with impact and respect, but also how to build a collective identity that could grow through collaboration. Instead of relying on real people or stock images, we chose illustration as a way to represent diversity without stereotypes, allowing different designers and illustrators to contribute their own voice to the brand.
Bright tones, expressive shapes, and friendly illustrations reflect the campaign’s spirit — optimistic, open, and full of empathy. The mix of colors and styles celebrates individuality and community, turning awareness into something that feels alive and hopeful.
Smooth Scroll
This will hide itself!
This will hide itself!
Chile Positivo
OVERVIEW
Chile Positivo is a non-profit organization that promotes HIV awareness and education in Chile. The project was born to challenge stigma and bring visibility to a topic that’s often treated with silence.
YEAR
2022
ROLE
VISUAL DESIGNER
ART DIRECTOR
SERVICES
BRAND IDENTITY
ART DIRECTION
About the project
Goal
The challenge was not only how to communicate such a sensitive topic with impact and respect, but also how to build a collective identity that could grow through collaboration. Instead of relying on real people or stock images, we chose illustration as a way to represent diversity without stereotypes, allowing different designers and illustrators to contribute their own voice to the brand.
Bright tones, expressive shapes, and friendly illustrations reflect the campaign’s spirit — optimistic, open, and full of empathy. The mix of colors and styles celebrates individuality and community, turning awareness into something that feels alive and hopeful.
Smooth Scroll
This will hide itself!
This will hide itself!