König is a curated furniture store inspired by Nordic design culture. Simple lines, functional beauty, and honest materials. Each collection brings together contemporary designers and timeless pieces, celebrating form, texture, and everyday living. Curated in Potsdam.
2025
BRAND DESIGNER
GRAPHIC DESIGNER
ART DIRECTOR
VISUAL IDENTITY
ART DIRECTION
BRAND DESIGN
The goal was to position König as a modern design brand, minimal, confident, and deeply connected to European furniture culture. The new identity takes cues from architecture and product design: structured yet human, with a subtle playfulness. The “K” in the logo hints at a chair — a quiet nod to what the brand stands for.
A visual identity inspired by Nordic calm and timeless design. Where the structure of a chair becomes the foundation of a brand.
König is a curated furniture store inspired by Nordic design culture. Simple lines, functional beauty, and honest materials. Each collection brings together contemporary designers and timeless pieces, celebrating form, texture, and everyday living. Curated in Potsdam.
2025
BRAND DESIGNER
GRAPHIC DESIGNER
ART DIRECTOR
VISUAL IDENTITY
ART DIRECTION
BRAND DESIGN
The goal was to position König as a modern design brand, minimal, confident, and deeply connected to European furniture culture. The new identity takes cues from architecture and product design: structured yet human, with a subtle playfulness. The “K” in the logo hints at a chair — a quiet nod to what the brand stands for.
A visual identity inspired by Nordic calm and timeless design. Where the structure of a chair becomes the foundation of a brand.
König is a curated furniture store inspired by Nordic design culture. Simple lines, functional beauty, and honest materials. Each collection brings together contemporary designers and timeless pieces, celebrating form, texture, and everyday living. Curated in Potsdam.
2025
BRAND DESIGNER
GRAPHIC DESIGNER
ART DIRECTOR
VISUAL IDENTITY
ART DIRECTION
BRAND DESIGN
The goal was to position König as a modern design brand, minimal, confident, and deeply connected to European furniture culture. The new identity takes cues from architecture and product design: structured yet human, with a subtle playfulness. The “K” in the logo hints at a chair — a quiet nod to what the brand stands for.
A visual identity inspired by Nordic calm and timeless design. Where the structure of a chair becomes the foundation of a brand.