König is a curated furniture store inspired by Nordic design culture. The brand brings together contemporary designers and timeless pieces, with a focus on simple lines, functional beauty, and honest materials. Curated in Potsdam, König celebrates form, texture, and everyday living.
BRAND DESIGNER
GRAPHIC DESIGNER
ART DIRECTOR
VISUAL IDENTITY
ART DIRECTION
BRAND DESIGN
Position König as a modern design brand—minimal, confident, and deeply connected to European furniture culture. The identity draws inspiration from architecture and product design: structured yet human, with a subtle sense of play. The “K” in the logo discreetly references the form of a chair, offering a quiet nod to the brand’s core.
The visual system is rooted in Nordic calm and timeless design principles. Grid, proportion, and negative space play a central role, allowing products and materials to take the lead while maintaining a strong, recognizable brand presence.
Digital Presence
The identity was applied consistently across the website and social media platforms, ensuring a cohesive visual language across all digital touchpoints. Typography, layout, and pacing were designed to mirror the in-store experience—clean, considered, and product-focused.
Physical Space & Print
From storefront windows to printed brochures, the brand extends seamlessly into physical space. Digital and on-site applications share the same visual logic, reinforcing König’s identity across displays, seasonal collections, and curated selections.
Stationery
Stationery was designed as a natural extension of the brand’s minimal aesthetic. Business cards and printed materials reflect the same attention to detail, proportion, and restraint that define König’s approach to design.
