Rain is a Spanish-born skincare brand developed for the European market, rooted in essential wellness. The project focused on creating a calm, breathable visual identity that balances clinical clarity with organic sensibility, avoiding obvious natural clichés through restraint and materiality.
BRAND DESIGNER
ART DIRECTION
BRAND IDENTITY
VISUAL SYSTEM
PACKAGING & PRINT
The skincare market is saturated with visual noise, either overly clinical or excessively “green.” The challenge was to design an identity that felt organic and cruelty-free while remaining credible, refined, and flexible across packaging, print, and digital environments.
Negative space, soft contrast, and tactile materials form the core of the visual system. This creates a calm, ritual-driven experience, positioning skincare as a moment of pause rather than just a product.
Packaging
Packaging was designed as a tactile system that reinforces brand values through deliberate material, finish, and structural choices. Typography was kept purposeful and minimal, letting form and texture speak first.
Digital & Campaign
Digital and campaign visuals follow the same sense of restraint and atmosphere. Compositions were created to scale seamlessly across formats, from narrow screens and social feeds to large-format applications, without losing clarity or emotional tone.
Stationery & Physical Touchpoints
From blind-embossed stationery to minimalist bags, physical materials reflect the same attention to texture, proportion, and restraint. These consistent details ensure the brand experience feels cohesive from first contact to everyday use.
