The Mug is a specialty coffee brand focused on quality and the craft of coffee making. I developed a comprehensive visual identity that reflects the brand's premium positioning, ensuring a cohesive look across physical packaging and digital platforms.
2025
BRAND DESIGNER
ART DIRECTOR
BRAND IDENTITY
PACKAGING
DIGITAL ASSETS
To create a brand language that stands out in a crowded market while communicating simplicity, elegance, and expertise. The goal was to build a visual system that feels artisanal yet modern and scalable.
Colors inspired by the coffee-growing process and South American landscapes — deep greens, warm oranges, and soft neutrals. The mix of bold typography and loose illustrations reflects the dual nature of the brand: crafted but spontaneous, cozy but modern.
The Mug is a specialty coffee brand focused on quality and the craft of coffee making. I developed a comprehensive visual identity that reflects the brand's premium positioning, ensuring a cohesive look across physical packaging and digital platforms.
2025
BRAND DESIGNER
ART DIRECTOR
BRAND IDENTITY
PACKAGING
DIGITAL ASSETS
To create a brand language that stands out in a crowded market while communicating simplicity, elegance, and expertise. The goal was to build a visual system that feels artisanal yet modern and scalable.
Colors inspired by the coffee-growing process and South American landscapes — deep greens, warm oranges, and soft neutrals. The mix of bold typography and loose illustrations reflects the dual nature of the brand: crafted but spontaneous, cozy but modern.
The Mug is a specialty coffee brand focused on quality and the craft of coffee making. I developed a comprehensive visual identity that reflects the brand's premium positioning, ensuring a cohesive look across physical packaging and digital platforms.
2025
BRAND DESIGNER
ART DIRECTOR
BRAND IDENTITY
PACKAGING
DIGITAL ASSETS
To create a brand language that stands out in a crowded market while communicating simplicity, elegance, and expertise. The goal was to build a visual system that feels artisanal yet modern and scalable.
Colors inspired by the coffee-growing process and South American landscapes — deep greens, warm oranges, and soft neutrals. The mix of bold typography and loose illustrations reflects the dual nature of the brand: crafted but spontaneous, cozy but modern.