A contemporary restaurant in Santiago, Chile, inspired by Neapolitan food and everyday Chilean culture. The project focused on creating a bold, expressive brand system that reflects the restaurant’s playful personality, informal tone, and human approach to food.
BRAND DESIGNER
ART DIRECTION
BRAND IDENTITY
VISUAL SYSTEM
ILLUSTRATION
PRINT APPLICATIONS
Build a distinctive identity within a saturated food scene, avoiding generic Italian or pizza-related clichés. The objective was to translate the owner’s character, humor, and spontaneity into a visual language that feels authentic, memorable, and approachable.
The visual system is built around hand-drawn illustrations, expressive typography, and a reduced yet high-contrast color palette. This approach creates a strong, flexible identity that feels spontaneous while remaining consistent across applications.
Packaging
Packaging was designed as an extension of the brand experience. Pizza boxes and takeaway bags use illustration and typography as primary elements, transforming everyday packaging into a recognizable brand asset.
Cross-Channel Presence
The identity was adapted for social media, printed pieces, and promotional materials, maintaining visual coherence and tone across all customer touchpoints.
In-Restaurant Experience
Branding was applied across menus, table elements, printed materials, and signage, creating a cohesive 360° visual experience that integrates naturally into the restaurant space.
