Toni Lautaro is a contemporary restaurant in Santiago, Chile, focused on Neapolitan-style food with a strong local identity. The project involved creating a bold and expressive visual system that reflects the restaurant’s playful personality, informal tone, and close connection to everyday Chilean culture.
2024
BRAND DESIGNER
ART DIRECTION
BRAND IDENTITY
VISUAL SYSTEM
ILLUSTRATION
PRINT APPLICATIONS
The challenge was to build a distinctive brand in a highly competitive food scene while avoiding generic Italian or pizza-related clichés. The goal was to create a visual language that feels authentic, spontaneous, and human, combining humor and warmth with a strong, memorable presence both on-site and online.
The moodboard explores a vibrant and energetic visual direction built around illustrations, typography, and a limited yet striking color palette. The identity was designed to be flexible and highly recognizable across multiple touchpoints, including menus, packaging, in-store graphics, and social media.
Toni Lautaro is a contemporary restaurant in Santiago, Chile, focused on Neapolitan-style food with a strong local identity. The project involved creating a bold and expressive visual system that reflects the restaurant’s playful personality, informal tone, and close connection to everyday Chilean culture.
2024
BRAND DESIGNER
ART DIRECTION
BRAND IDENTITY
VISUAL SYSTEM
ILLUSTRATION
PRINT APPLICATIONS
The challenge was to build a distinctive brand in a highly competitive food scene while avoiding generic Italian or pizza-related clichés. The goal was to create a visual language that feels authentic, spontaneous, and human, combining humor and warmth with a strong, memorable presence both on-site and online.
The moodboard explores a vibrant and energetic visual direction built around illustrations, typography, and a limited yet striking color palette. The identity was designed to be flexible and highly recognizable across multiple touchpoints, including menus, packaging, in-store graphics, and social media.
Toni Lautaro is a contemporary restaurant in Santiago, Chile, focused on Neapolitan-style food with a strong local identity. The project involved creating a bold and expressive visual system that reflects the restaurant’s playful personality, informal tone, and close connection to everyday Chilean culture.
2024
BRAND DESIGNER
ART DIRECTION
BRAND IDENTITY
VISUAL SYSTEM
ILLUSTRATION
PRINT APPLICATIONS
The challenge was to build a distinctive brand in a highly competitive food scene while avoiding generic Italian or pizza-related clichés. The goal was to create a visual language that feels authentic, spontaneous, and human, combining humor and warmth with a strong, memorable presence both on-site and online.
The moodboard explores a vibrant and energetic visual direction built around illustrations, typography, and a limited yet striking color palette. The identity was designed to be flexible and highly recognizable across multiple touchpoints, including menus, packaging, in-store graphics, and social media.